Meet the team

At we help teams come together to build and deploy world-changing AI, all in one platform. To do this we bring together an amazing team of people from across the UK and beyond.

Originally a spin-out from Durham University in 2018, is still headquartered in the North East of England. We derive our core values from the region that formed us: Fairness, Accountability, Transparency and Ethics. Core values that we think should also be shared by AI that can be trusted.’s team brings together commercial experience and technical excellence dedicated to help create ground-breaking tools that enable teams to create world-changing AI.

Bill Shepherd

Bill Shepherd

Chief Executive Officer

A professional Engineer with 30+ years of experience in the research, development and commercialisation of high technology products in the Software and Electronics sectors. Bill has had a significant number of Executive and Non-Executive Director positions in both SMEs and large public sector organisations over the last fifteen years. Bill has an MBA, is a Chartered Engineer, Registered European Engineer and is a FIET and FRSA.

Dr Chas Nelson

Chief Technology Officer

Chas takes responsibility for all data & code and all processes that ensure delivers amazing products. A Chartered Biologist and data scientist, Chas completed his PhD at Durham University before working as a research fellow at the University of Glasgow. Chas’ career has focused on imaging, AI and privacy – all things he brings with him into his role as’s CTO.

Chas Nelson, CTO
Ian Griffiths

Ian Griffiths

Chief Commercial Officer

Ian’s role focuses upon new business development and business strategy. The newest addition to the leadership team, Ian previously co-founded His expertise include B2C markets and using data within marketing. Ian has a first class Masters degree in mathematics from Durham University.

Prof. Boguslaw Obara

Non-Executive Director

Boguslaw is a driving force for research, innovation and opportunity. A founder of, Boguslaw also leads one the largest, most diverse, and most dynamic artificial intelligence research groups within Newcastle University. Boguslaw’s expertise span image processing, pattern recognition, computer vision, data science and machine learning techniques applied to a wide range of domains, from biology, medicine and engineering to arts & humanities.

Boguslaw Obara
Lucille Valentine, Head of Compliance and Regulation

Lucille Valentine

Head Of Regulation And Compliance

Rose Bunker

Rose Bunker

Marketing Manager

Phil Hall

Dr Phil Hall

Project Manager

Craig Cooper

Craig Cooper

Lead Software Engineer

Phil Jackson, Software Engineer

Dr Phil Jackson

Software Engineer

Silvia Zeni

Dr Silvia Zeni

Software Engineer

Christian Baidoo

Christian Baidoo

Software Developer

Kim Lida

Kim Lida

Apprentice Software Development Technician

Josh Smith, UI Designer

Josh Smith

UI / UX Designer

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